Custom Formulations and Sourcing
Supliful's operational model revolves around providing high-quality, ready-made supplements rather than manufacturing products in-house. Instead, Supliful collaborates with a network of suppliers to curate its catalog, ensuring a consistent and reliable supply of products. Notably, most products are manufactured in the United States, and product pages in the Supliful catalog allow you to verify manufacturing details, including the country of origin.
Custom Formulations
Although Supliful doesn’t prioritize custom formulations, it offers this service exclusively to existing clients with a proven sales track record. This selective approach is designed to prevent excess inventory of niche products that may not sell efficiently. Each request is analyzed individually and involves complex sourcing activities, including supplier prequalification, quotation comparisons, and negotiations.
Minimum Order Quantities (MOQs): Custom formulations often come with high MOQs and require an upfront payment of at least $10,000.
Business Plan Enrollment: Businesses interested in custom formulations must also enroll in Supliful’s business plan to access these services.
Private Label/White Label Services
Supliful also supports businesses looking to incorporate their own branding through private label/white label options. This enables businesses to sell Supliful products under their own brand name, complementing the primary focus on ready-made offerings. If you are willing to proceed, please let us know, and we will connect you with our merchandising manager for further discussion. We appreciate your understanding!