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What is fulfillment fee?

Learn what fulfillment fee is, how it applies to your orders, and what it covers.

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Written by Baiba Berzina
Updated yesterday

Fulfillment fee is the cost charged for picking, packing, and shipping a product to your customer. This fee applies per unique user-created product in an order.

How is the first fulfillment fee calculated?

The first unit of each user-created product in an order is charged a standard fulfillment fee of $1.99. This covers handling, packaging, and getting it ready to ship.

If a customer orders 1 unit of product A and 1 unit of product B, each will be charged the first fulfillment fee because they are separate products, and the total will be $3.98.

How is fulfillment fee calculated for additional units of the same product?

Any additional units of the same product in the same order are charged a reduced fulfillment fee of $1.29.

Please note that fulfillment fees are non-refundable.

What if I create multiple products from the same SKU?

If you create separate product listings from the same base SKU (e.g., same product with different labels, branding, or custom mockups), each of those is treated as a distinct product in your store.

So, even if two products are based on the same SKU behind the scenes, they will each be charged a first-unit fulfillment fee if they’re ordered together.


Example 1: One product, one unit

  • Order: 1 unit of Product A

  • Fulfillment fee: 1 × $1.99 = $1.99

Example 2: Multiple units of one product

  • Order: 3 units of Product A

  • Fulfillment fee:
    1 × $1.99 (first unit)
    2 × $1.29 (additional units)
    Total = $4.57

Example 3: Multiple products

  • Order:

    2 units of Product A

    2 units of Product B (a different product, even if based on the same SKU)

  • Fulfillment fee:
    Product A: 1 × $1.99 + 1 × $1.29
    Product B: 1 × $1.99 + 1 × $1.29
    Total = $6.56

Example 4: Multiple products, same SKU

  • You’ve created:

    • Product A (Mushroom Coffee, black label)

    • Product B (Mushroom Coffee, gold label)

    Even though both are built on the same SKU, they are treated as separate products.

  • Order: 1 unit of Product A + 1 unit of Product B

  • Fulfillment fee:
    Product A: 1 × $1.99
    Product B: 1 × $1.99
    Total = $3.98


What is included in fulfillment fee?

Fulfillment fee applies to every order processed and shipped via Supliful. This fee ensures that each product is handled with care and that every step of the fulfillment process meets our high-quality standards.

Here’s a breakdown of what’s included in the fulfillment fee for the first item and any additional items:

SKU maintenance & inventory management

  • Supliful ensures your products are stored and managed efficiently, always ready for shipment. This includes replenishing stock and handling digital SKU management for each item in your inventory.

Order processing

  • We verify that the order details, payment, fraud protection, and shipping addresses are correct to ensure smooth processing before shipping.

Label creation & compliance

  • We design and print labels according to your product specifications, ensuring they comply with industry regulations and customer expectations.

Product picking & labeling

  • Each product is selected from the warehouse, labeled according to its specifications, and checked for compatibility before being packaged.

Product quality control

  • We perform rigorous quality control checks to ensure that the products meet our standards, ensuring that your customers receive items in perfect condition.

Packing & shipping

  • Each product is packed with protective materials, including inner and outer packaging, to prevent any damage during shipping. We handle the logistics of carrier pickup, ensuring timely delivery with tracking details.

Shipment insurance

  • For the first item, shipment insurance covers items lost or damaged by the carrier during transit.


Fulfillment fee breakdown: first vs. additional items

For each order, there is a fulfillment fee based on the number of items being processed. Here’s how the costs are structured:

  • First unit: $1.99

  • Additional units (same order): $1.29

To understand how the fulfillment fee is applied to your orders, please take a look at this article.

Why is the first unit more expensive?

The first unit in an order incurs a higher fee due to the comprehensive setup required. These steps include:

  • Label creation: designing and printing unique product labels.

  • Order verification: checking all order details, including payment and address verification.

  • Product picking: selecting the correct product from inventory for labeling and packaging.

These tasks require more time and resources, which is why the first unit is processed for a higher fee.

Why is the fee lower for additional items?

Fulfillment fee for additional items is reduced due to the efficiencies gained when handling multiple units of the same SKU. While each item still requires key steps like labeling, quality control, and packing, these processes are quicker when handled in bulk.

Here’s why we still charge a reduced fee for each extra unit:

  • Labeling & quality control: even if the label is the same, each item must be inspected, the label printed, labelled, and checked for quality.

  • Packing for safety: while packing is faster for additional units, each item must still be packed securely with protective materials.

  • Final logistics: every unit is quality-checked, and each order receives a shipping label and tracking number before shipping.

How does fulfillment fee help your business?

Understanding how fulfillment fees work is important for shaping your shipping strategy, especially as your brand grows.

Save on bulk orders

When you ship larger quantities or offer bundle promotions, the fulfillment fee per item decreases. This means you can lower your shipping costs and protect your profit margins as your business expands.

Cost-effective shipping for larger orders
A reduced fee for extra items makes it cheaper to fulfill bigger orders. This lets you offer discounts and promotions without hurting your bottom line.

Easily scale your business
As your business grows, handling bigger orders becomes easier. Whether you're shipping multiple single-product orders or creating custom bundles, the reduced fulfillment fee helps you manage costs as you scale.

Efficiency & operational savings
When we fulfill multiple units of the same product, the process becomes more efficient, even though tasks like labeling and packing stay the same. We pass these savings on to you, keeping fulfillment costs manageable as your business grows.


To sum up:

  • The first unit of each user-created product = first fulfillment fee $1.99

  • All additional units of that same product = reduced fulfillment fee of $1.29

  • Each unique product listing is treated separately, even if created from the same base SKU

  • Fulfillment fee is an investment in making sure your products are handled carefully and shipped quickly. By lowering fees for extra items, we help you save money while delivering great service to your customers.

If you have any questions or need further clarification on how fulfillment fees apply to your orders, our support team is here to help. Reach out to us anytime at [email protected].

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