Labeling Guide

Everything you need to know about content and design requirements for your brand labels.

Alina avatar
Written by Alina
Updated over a week ago

Content requirements

You have freedom to customize the label design with your logo and colors. You are, however, required to display**:

  • The name of the dietary supplement

  • The net quantity of contents statement (amount of the dietary supplement)

  • The nutrition labeling (Supplement Facts)

  • The ingredient list (Supplement Facts)

  • The name and place of business of the manufacturer, packer, or distributor.

In the above example, label sections are highlighted in three colors.

Green color means you can add or remove and freely modify the content of the section. In the above example, you can change the name of the product and add your logo.

Yellow color means you can only modify the content of the section.

  • In the Middle Panel you can add/remove product benefits and highlight product properties ONLY as long as you add an asterisk so that it refers back to the disclaimer in the Left Panel. Do not use unproven claims or aggressive marketing.

  • In the Left Panel you can provide more information on dosage ONLY as long as manufacturer dosage remains the same.

  • In the Right Panel you must add your Company Name and Address.

Red Color means you mustn’t modify this section in any way.

However, for European countries, this section can be translated. Regulation (EU) No 1169/2011 on the provision of food information to consumers states that, where labeling is required, it should be "in a language easily understood by the consumers of the Member States where a food is marketed", so if you are exporting food products to the European Union, labeling needs to be in the most appropriate language for the country you are exporting to.

**Labelling requirements for supplements vary from country to country. Each country has its own set of regulations that must be followed to ensure that the product is safe for consumption and accurately labeled. Ultimately, as the supplement seller, you are responsible for ensuring that your labels comply with all applicable regulations. By researching and staying up to date with the latest regulations, you can ensure that your product labels meet the requirements of the countries where you are selling them and protect your customers and your business.

Design requirements

Design requirements are much simpler. You can change the background color, and font color, and add shapes, illustrations, and icons so long as:

  • The letters are at least one-sixteenth (1/16) inch in height based on the lowercase letter “o,” (Generally speaking, don’t use font size lower than 5pts)

  • The lettering must contrast sufficiently (it does not need to be black and white) with the background so as to be easy to read.

    Label file size requirements:

    We need the PDF size to be less than 10MB:

  • Document Settings: Start by ensuring that your document settings match those of the template. This includes maintaining a resolution of 300 dpi, using the appropriate dimensions for the label size, and setting the color mode to RGB.

  • Simplify Complex Vector Graphics (Illustrator file only): Before you proceed, identify super-complex vector graphics within your design and consider simplifying them. This process involves reducing intricate details or excess anchor points, which can be done strategically, such as removing minor details that won't significantly affect the design's appearance. Simplifying complex vector graphics can enhance the file's performance and reduce its size.

  • Remove Unused Elements: Thoroughly inspect your design for hidden elements. Confirm that there are no concealed objects beneath the background shape or anywhere else in the document. Delete any unnecessary layers, objects, or artboards before proceeding with saving or exporting the PDF.

  • Rasterize Raster Images (Illustrator file only): To optimize image sizes, refrain from using images larger than necessary. Resize images to their required dimensions, then follow these steps: Select the image, go to the "Object" menu, and choose "Rasterize." Ensure that the color mode remains in RGB, and set the resolution to "High" (300 dpi). This process will ensure the image is at an optimal size for your label.

  • Convert Fonts to Outlines (Illustrator file only): To minimize file size, convert all text fonts into vector outlines. This transformation eliminates the need for font embedding and can significantly reduce the PDF's size. It's essential to retain a copy of the original file with editable text for future editing purposes.

  • Compression Settings and PDF Options (Illustrator file only): When saving or exporting your PDF from Illustrator, follow these steps:

    • In the PDF settings dialog, choose the "High Quality Print" preset.

    • In the "Options" section, make sure that "Preserve Illustrator Editing Capabilities" is not checked.

    • Check the option for "Optimize for Fast Web View."

    • If necessary, you can also manually adjust settings in the "Compression" tab to slightly reduce image quality for further size reduction.

Design verification

Before sending a certain product to you or your end customer for the very first time, our internal labeling experts will verify the designed label and check whether it meets the above requirements. Once a design is approved all orders will be fulfilled automatically.

We also highly suggest placing a sample order as your initial order. This will allow you to see how your designed labels look in reality and test the product firsthand. Ordering a sample can be highly beneficial as it provides you with the opportunity to assess the quality, appearance, and overall impression of your branded products. It's always a good practice to ensure that you are fully satisfied with the end result before proceeding with larger orders.

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