TikTok Shop has recently introduced a requirement for sellers to include a “Made in” statement on product labels. We understand that this can create confusion, but it’s important to clarify that Supliful cannot approve any “Made in” claim for your products.
Below is an explanation of why this claim is restricted, as well as our recommendations for TikTok label approval.
Why We Cannot Approve a “Made in the USA” Claim
The “Made in the USA” claim is strictly regulated by the Federal Trade Commission (FTC) under 16 CFR Part 323. According to the FTC, a product can be advertised as “Made in the USA” only if:
All or virtually all significant parts and processing are of U.S. origin
The product contains no more than negligible foreign content
Final assembly or manufacturing takes place in the United States
Important: Simply manufacturing or packaging a product in the U.S. does not guarantee eligibility for an unqualified “Made in the USA” claim if the ingredients or materials come from outside the United States.
Although most Supliful products are manufactured in the U.S. (as stated in each item’s Catalog description), our ingredients are globally sourced. We cannot verify consistent U.S.-origin percentages for ingredients because sourcing varies by availability. A single ingredient may come from multiple countries throughout the year, and it is not feasible to track each batch by country of origin.
Because of this variability, using a strict “Made in the USA” claim may be considered misleading under FTC standards, and therefore we do not recommend or approve it.
TikTok Label Approval: What You Can Use Instead
Since TikTok Shop now expects a “Made in” statement, we recommend using “Country of Origin” instead of a manufacturing-origin claim.
✔️ Suggested approach for TikTok Shop:
Use Country of Origin and select the manufacturer’s country as indicated in our Catalog under each product’s details.
This approach aligns with transparency requirements, avoids regulatory risk, and satisfies TikTok’s need for origin information.
Alternative Phrasing for U.S.-Based Production
If you want to highlight your U.S. manufacturing without violating FTC rules, consider using:
“Manufactured in the USA using globally sourced ingredients.”
This wording is accurate, transparent, and avoids implying that all ingredients originate from the United States.
You may adjust the phrasing to match your brand voice, as long as you clearly communicate that ingredients come from global sources.
For official guidance, see:
!Important Disclaimer!
Remember, as a responsible business owner, you’re responsible for staying informed about the ever-evolving regulations that govern your industry.
While we aim to provide accurate and up-to-date information, it’s crucial that you consult legal professionals to ensure your labels meet the specific requirements for your business activities.
We do not guarantee the completeness, accuracy, reliability, or suitability of the information in this article. This article may be updated from time to time, and we do not guarantee that the information provided is fully current or correct.