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How to Set Up an Amazon FBA Business in the USA — Step-by-Step Guide (For Business Plan users ONLY)

Katie Park avatar
Written by Katie Park
Updated over 2 weeks ago

Amazon FBA (Fulfillment by Amazon) allows you to sell products on Amazon while Amazon handles storage, packing, shipping, customer service, and returns.

We offer such a possibility to our Business plan customers.

1. Create Your Amazon Seller Central Account

👉 Official link: https://sell.amazon.com/

  1. Click “Sign up”.

  2. Choose “Professional Seller” (if you plan to sell more than 40 units/month).

  3. Provide:

    • Legal business name (or personal name if registering as an individual)

    • Business address and contact information

    • Valid credit card

    • Tax information (SSN or EIN if U.S. business; foreign businesses may need extra verification)

    • Bank account details to receive payouts

Tip: You can register from outside the U.S. as an international seller, but you must provide proper tax and banking information.

📌 Amazon’s tax interview: https://sellercentral.amazon.comSettingsAccount InfoTax Information.


🏷 2. Set Up FBA Inside Your Account

Once your Seller Central account is active:

  1. Log in to Seller Central.

  2. Go to “Settings” → “Fulfillment by Amazon.”

  3. Click “Enroll in FBA.”

  4. Set your default return address (can be your own, or a 3PL if outside the U.S.).

  5. Add any additional shipping settings or preferences.


📦 3. Create Your First Product Listing

  1. Go to Inventory → Add a Product.

  2. Choose either:

    • Match existing listing (if product already exists on Amazon), or

    • Create a new listing.

  3. Fill out required fields:

    • Product ID (UPC / EAN / GTIN — or request GTIN exemption if eligible)

    • SKU (your internal code)

    • Product title, description, bullet points

    • Images (at least 1000 x 1000 px)

    • Pricing and quantity

📌 GTIN exemption request page: https://sellercentral.amazon.com/gtinx


🏬 4. Convert the Listing to FBA

After creating your listing:

  1. Go to Inventory → Manage Inventory.

  2. Next to your product, click “Change to Fulfilled by Amazon.”

  3. Amazon will guide you through:

    • FBA label requirements

    • Packaging prep

    • Shipment plan creation


🚛 5. Place an Amazon FBA order in your Supliful profile

  1. Follow the instructions here:

  2. Ship the products to the assigned Amazon Fulfillment Center address.


🧾 6. Set Up Tax & Legal Compliance

  • U.S. Sales Tax: Amazon can handle collection/remittance in most states automatically, but you may still need a seller’s permit depending on your business.

  • EIN (for non-US sellers): You can get one from the IRS.

  • Importing: If you’re shipping from abroad, use a freight forwarder and make sure your customs paperwork is correct.


📊 7. Launch, Optimize & Manage Your Store

  • Monitor your FBA inventory levels.

  • Set up automated pricing or promotions.

  • Use Amazon Advertising (PPC) to boost visibility.

  • Optimize your product listing regularly (keywords, A+ content, reviews).

  • Respond to customer messages and feedback quickly.


🌍 Bonus: Tips for International Sellers

  • You don’t need to live in the U.S. to sell on Amazon.com.

  • You will need:

    • An internationally accepted credit card

    • A U.S.-compatible bank account (or Payoneer/Wise)

    • Tax ID (EIN or equivalent)

  • You can use 3PL (third-party logistics) to prep products if shipping from overseas.

📌 Amazon Global Selling: https://sell.amazon.com/global-selling


📚 Useful Official Resources

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