Amazon FBA (Fulfillment by Amazon) lets you sell on Amazon while Amazon handles storage, packing, shipping, and returns. This guide walks you through every step, from creating your Seller Central account to launching your store.
Amazon FBA is available to Supliful users on the Pro annual or Enterprise membership plans.
Create your Amazon Seller Central account
Go to sell.amazon.com and click Sign up.
Select Professional Seller if you plan to sell more than 40 units per month.
Enter your legal business name (or personal name if registering as an individual), business address, and contact information.
Provide a valid credit card, your tax information (SSN or EIN for U.S. businesses; additional verification may apply for international sellers), and bank account details for payouts.
Complete Amazon's tax interview via Seller Central: Settings → Account Info → Tax Information.
Tip: You can register as an international seller without a U.S. address, but you must supply valid tax and banking information.
Set up FBA inside your account
Once your Seller Central account is active:
Log in to Seller Central.
Go to Settings → Fulfillment by Amazon.
Click Enroll in FBA.
Set your default return address (your own address or a third-party logistics provider if you're outside the U.S.).
Configure any additional shipping settings or preferences.
Create your first product listing
Go to Inventory → Add a Product.
Choose Match existing listing if the product already exists on Amazon, or Create a new listing if it doesn't.
Fill in all required fields:
Product ID (UPC, EAN, or GTIN or request a GTIN exemption if eligible)
SKU (your internal code)
Product title, description, bullet points
Images (minimum 1000 × 1000 px)
Pricing and quantity.
Convert the listing to FBA
Go to Inventory → Manage Inventory.
Next to your product, click Change to Fulfilled by Amazon.
Follow Amazon's prompts for FBA label requirements, packaging prep, and shipment plan creation.
Place an Amazon FBA order in your Supliful account
Log in to your Supliful account and follow the FBA order instructions (click the link to access the instructions).
Ship your products to the assigned Amazon Fulfillment Center address.
Set up tax and legal compliance
U.S. sales tax: Amazon automatically handles collection and remittance in most states, but you may still need a seller's permit depending on your business structure.
EIN (for non-U.S. sellers): Apply for free through the IRS.
Importing: If shipping from outside the U.S., use a freight forwarder and ensure your customs paperwork is in order.
Launch, optimize, and manage your store
Monitor your FBA inventory levels regularly.
Set up automated pricing or promotions.
Use Amazon Advertising (PPC) to boost visibility.
Optimize your product listing regularly (keywords, A+ content, reviews).
Respond to customer messages and feedback quickly.
Bonus: Tips for international sellers
You don't need to live in the U.S. to sell on Amazon.com. You will need:
An internationally accepted credit card
A U.S.-compatible bank account (or Payoneer/Wise)
A tax ID (EIN or equivalent)
You can use a 3PL (third-party logistics provider) to prep products if shipping from overseas.
Useful Official Resources
Need more help? Contact us at [email protected].