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How to Set Up an Amazon FBA Business in the USA — Step-by-Step Guide (For Business Plan users ONLY)

Written by Katie Park

Amazon FBA (Fulfillment by Amazon) allows you to sell products on Amazon while Amazon handles storage, packing, shipping, customer service, and returns.

We offer such a possibility to our Enterprise plan customers.

1. Create Your Amazon Seller Central Account

👉 Official link: https://sell.amazon.com/

  1. Click “Sign up”.

  2. Choose “Professional Seller” (if you plan to sell more than 40 units/month).

  3. Provide:

    • Legal business name (or personal name if registering as an individual)

    • Business address and contact information

    • Valid credit card

    • Tax information (SSN or EIN if U.S. business; foreign businesses may need extra verification)

    • Bank account details to receive payouts

Tip: You can register from outside the U.S. as an international seller, but you must provide proper tax and banking information.

📌 Amazon’s tax interview: https://sellercentral.amazon.comSettingsAccount InfoTax Information.


🏷 2. Set Up FBA Inside Your Account

Once your Seller Central account is active:

  1. Log in to Seller Central.

  2. Go to “Settings” → “Fulfillment by Amazon.”

  3. Click “Enroll in FBA.”

  4. Set your default return address (can be your own, or a 3PL if outside the U.S.).

  5. Add any additional shipping settings or preferences.


📦 3. Create Your First Product Listing

  1. Go to Inventory → Add a Product.

  2. Choose either:

    • Match existing listing (if product already exists on Amazon), or

    • Create a new listing.

  3. Fill out required fields:

    • Product ID (UPC / EAN / GTIN — or request GTIN exemption if eligible)

    • SKU (your internal code)

    • Product title, description, bullet points

    • Images (at least 1000 x 1000 px)

    • Pricing and quantity

📌 GTIN exemption request page: https://sellercentral.amazon.com/gtinx


🏬 4. Convert the Listing to FBA

After creating your listing:

  1. Go to Inventory → Manage Inventory.

  2. Next to your product, click “Change to Fulfilled by Amazon.”

  3. Amazon will guide you through:

    • FBA label requirements

    • Packaging prep

    • Shipment plan creation


🚛 5. Place an Amazon FBA order in your Supliful profile

  1. Follow the instructions here:

  2. Ship the products to the assigned Amazon Fulfillment Center address.


🧾 6. Set Up Tax & Legal Compliance

  • U.S. Sales Tax: Amazon can handle collection/remittance in most states automatically, but you may still need a seller’s permit depending on your business.

  • EIN (for non-US sellers): You can get one from the IRS.

  • Importing: If you’re shipping from abroad, use a freight forwarder and make sure your customs paperwork is correct.


📊 7. Launch, Optimize & Manage Your Store

  • Monitor your FBA inventory levels.

  • Set up automated pricing or promotions.

  • Use Amazon Advertising (PPC) to boost visibility.

  • Optimize your product listing regularly (keywords, A+ content, reviews).

  • Respond to customer messages and feedback quickly.


🌍 Bonus: Tips for International Sellers

  • You don’t need to live in the U.S. to sell on Amazon.com.

  • You will need:

    • An internationally accepted credit card

    • A U.S.-compatible bank account (or Payoneer/Wise)

    • Tax ID (EIN or equivalent)

  • You can use 3PL (third-party logistics) to prep products if shipping from overseas.

📌 Amazon Global Selling: https://sell.amazon.com/global-selling


📚 Useful Official Resources

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